How Star Wars Franchise Changed Storytelling Culture

How Star Wars Franchise Changed Storytelling Culture

We have seen that oftentimes, a story comes along that doesn't just entertain people, but it changes their perception, their way of talking, and how they imagine themselves. Star Wars did that in 1977, and it seriously did not stop there.

Most films lose their charm in their opening run. Only a few have the sparkle to stick around as classics. Almost none have the ability to redesign the structure of storytelling. Very few exist, which makes fans treat a movie like a belief system. Children have their own feelings of joy as Star Wars is part of their academic studies. 

This is what Star Wars did. Let’s go and see how just one saga, having the story of a farm boy and a galaxy far, far away, has redesigned the way of storytelling till now. How did this saga even reach communities, which no other film had the chance to do, and make people think about right and wrong? Let’s get deeper into the hero’s journey and see where it goes. 

The Hero's Journey Goes Mainstream

Before Star Wars happened, most of the people did not have any idea about Joseph Campbell or his idea about the monomyth, literally. Campbell did research before; he studied about different cultures. He saw a pattern: 

  • a hero leaves home, 

  • then he faces trials, 

  • gets help from his mentor, 

  • and then comes back home completely changed. 

Now George Lucas comes into this idea. What he did was he studied Campbell’s work deeply and wrote the original film. He made Luke Skywalker’s path instantly fit that given structure. He made a pattern like a call to adventure, then refusal, then a mentor figure, then crossing into a new world, an ordeal, and, at the end, a return.

His pattern and his choice did something incredible that no one expected. His idea got converted from academic theory to a common knowledge thing for everyone. Now this story has become part of school, as screenwriting classes teach the Hero’s Journey as an important tool. 

Most of the students learn about this idea from Star Wars even before they read the original text of Campbell. The business consultants also use Star Wars when they have to talk about leadership and personal growth. They tell executives to imagine their career points as a Hero’s journey with mentors and trials coming their way. This has become standard for everyone to talk about their perspectives. 

Luke's arc also gave audiences a clean, repeatable template for what a hero looks like on screen. Farm boy discovers hidden potential, loses his mentor, faces the villain, and comes back different. That shape now shows up in almost every heroic story you watch, often without audiences realizing where the pattern came from.

Building a Universe, Not Just a Plot

In the first Star Wars movie's opening scene, there is something remarkable about the movie that was released in 1977. There is no exposition. Robots argue over technical difficulties, a princess hides some papers, and strange aliens walk by as if it were normal. George Lucas does not waste time explaining things to the audience. He has faith that the audience would understand. He created a world, and no one knew what else to do with it.


Before Star Wars, films had limited worlds, only enough to tell the story that the filmmakers wanted to tell. Star Wars built upon this by telling a story that occurred within a world that had existed long before the film began. The Clone Wars had happened before anyone saw them. The Jedi's history was summarized in a few sentences. Bounty hunters, crime lords, and other species performed their duties in their respective areas according to a set of rules that were never fully explained elsewhere.

Look at the Mandalorian story.

Just look at the shows that came afterward. The Mandalorian spent an entire season examining bounty hunter culture and traditions that were only partially explained in the movies. Andor was able to develop an entire political thriller surrounding the Empire due to the events that led to the creation of the movie series. If it were not for the movies, none of those shows could have been made. The films provided a foundation upon which other media could be built around the Star Wars universe.


It is easy to distinguish between stories and worlds. The story ends when the film concludes, but the world continues on, waiting for someone to examine it again. Star Wars proved to both studios and the consuming audience that a world needed to exist for longer than just one or a few films for a series to truly work. It is necessary to introduce a world and let it continue existing for anyone who wants to examine and enjoy it.

Fandom as Identity

It is a fine line between liking a film and developing a relationship with it, and Star Wars crossed it with the first film and continued to maintain that relationship long after its initial release. Going back to the early 1980s, it was common for Star Wars fans to write letters to each other and share ideas and theories in person before the internet revolutionized the way people communicate. This took time and effort, so it could only happen between people who lived close to each other or were in the same area.


The rise of the internet and the introduction of the Usenet group saw Star Wars fans engage in more discussions with each other. It was the same kind of thing as writing letters, but it was substantially faster and easier. The group broke up and formed smaller forums. Where fans could discuss the Expanded Universe, theories about Boba Fett, and other topics of interest long before the prequel trilogy was released. Star Wars fans were among the first online communities that brought people together. It was solely based on a work of fiction before the term "social media" existed.


The same trend followed with the popularity of fan fiction. The many Star Wars fan fiction authors provided an outlet for the consumption of other content inspired by the original films and later shows and books. These works of fan fiction often provided deeper examinations of minor characters or situations that were never explored in detail in the original works. 


Star Wars fandom has reached such a point that some pieces of fan fiction, particularly those written by authors with certain credentials, have been recognized as canon by Lucasfilm, and their presence in the media library has blurred the line between official and fan-made content. 

When Fandom Becomes a Label and a Career 

  • Cosplay has become another aspect of Star Wars fandom that has grown immensely since the release of the first film. People have taken building accurate costumes and helmets seriously. They share their experiences and research with others online. While it is possible to buy some components, most materials are homemade. 

  • Communities have formed around the construction of specific items, such as the Mandalorian armor. People post pictures of their progress and research into the construction of the armor. For some people, it has become an obsession that takes up their time outside of the film itself. 

  • Asking a Star Wars fan to identify themselves will most likely result in a response that is longer than just "Star Wars fan." Many people who have been fans for longer will say that they were fans of the prequel movies or the newer book series before the franchise's newer media became popular. Some may say that they are not a fan of the newer material and only engage with the older content. 

  • People used online forums to discuss Star Wars, but the content itself became an entirely different medium. There are entire YouTube channels dedicated to analyzing Star Wars content and speculating about future releases. 

Representation and Cultural Reflection

Every trilogy in the saga is unavoidably linked with the period in which it was created. This fact is not accidental. Lucas himself was influenced by the Vietnam War and the Watergate scandal when he was creating the first films. He depicted a tiny rebellion that opposed the empire. This was incredibly similar to the real events happening in the world at that time. This parallelism was especially felt in the 1970s when the original trilogy was released. The audience in the cinemas could recognize the signs of Vietnam and Watergate in Star Wars without any effort.

  • The prequel trilogy was released between 1999 and 2005, and during this period, the United States and other democratic states were in great fear of losing their freedoms because of a possible terrorist attack. Such an event as 9/11 significantly affected the public consciousness and, probably, the way George Lucas wanted to portray the transition of power in the Star Wars prequels. Palpatine used the citizens’ fear to become the ruler of the galaxy under the guise of Supreme Chancellor, and a senator’s reaction to Palpatine’s words could have been exactly the same as the one in real life. After all, there are already signs of the erosion of democratic principles in modern politics, and a lot of people fear that the worst is waiting for them in the future.

  • However, the sequel trilogy and the television series that continue to tell the Star Wars story gave the rebels a bigger platform and made them the protagonists in a number of films. 

  • First of all, Rey, the protagonist of the latest Star Wars films, became the center of the narrative. 

  • Finn, a former stormtrooper, became one of the main heroes because he demonstrated amazing skills in battle and managed to defect during the final attack on the Resistance base. 

  • Rogue One and Andor paid much attention to female characters and actors of color, giving them the roles of fighters against the evil Empire.

  • The Mandalorian and Ahsoka were able to develop separate stories of their characters, making them the main stars. 

In general, such projects would not have been realized within the framework of the original Star Wars films. As there were not enough opportunities for the characters to reveal themselves. However, the first few trilogies did not allow the rebels to demonstrate everything they are capable of. So the creators decided to make the Star Wars saga even more inspiring. Nevertheless, this concept was not so enthusiastic about by the loyal Star Wars fans, which contributed to the formation of an entirely new subculture that will be discussed in the next paragraph.

Constant Story

But what stayed the same across all these trilogies was the Found Family trope. Han, Luke, and Leia may not be blood-related, but they are connected with something stronger than biological bonds. This sentiment is repeated again with Rey, Finn, and Poe and later with Din and Grogu on the small screen.


Audiences everywhere related to the idea of Found Family being just as rewarding as a family of blood. This idea was the reason why the saga was so popular with people of all ages and cultures, with its ability to transcend time and space. Despite the political meanings that could be drawn from the events on screen.

Star Wars and the Rise of Toxic Fandom Debates

But with such an intense passion for the topic, a dark shadow looms over the fandom. Unfortunately, Star Wars has had its share of controversies surrounding topics that are still hotly debated even today. The Last Jedi, which was released in 2017, was notoriously controversial among the fandom. It is with fans on both sides of the debate, feeling unsatisfied with the direction the sequels were taking. While some enjoyed the bold strokes of character development and the attempt to revise the established lore, others were disappointed with the direction the series was taking.


The controversy around the film took a toll on some of the actors. Like Kelly Marie Tran, who decided to quit social media after receiving hateful messages about her performance and her role in the film. This was not the first time such an ordeal occurred. Other actors, such as John Boyega, spoke out about their experiences with racism and harassment on social media after the release of the Sequel trilogy.


It would seem that, aside from the endless debates about the plot decisions and characterizations that have always been a staple of Star Wars’ legacy. The fandom has developed an unhealthy relationship with the actors behind the characters. Such toxicity is a reflection of the fandom’s relationship with the universe and the events within. Because many have trouble distinguishing fictional things from reality. After all, Kelly Marie Tran’s harassment was fueled by people who felt that her portrayal of a Jedi was wrong, that it took away from the intended legacy of Star Wars.

When Loving a Story Goes Too Far 

Most people who didn’t like the decisions made were doing what any decent ego fan would have done. Writing angry treatises on forums or even video essays about what was wrong and what could have been handled better. These activities are an acceptable part of the fandom. The actual abuse and harassment campaign was a minority’s activity, which was loud enough to overshadow the former and create lasting stigma around the fandom in popular opinion.

This shows that the fandom’s reaction is also reflective of the kind of culture that was cultivated around the franchise. After all, the movie consumed a large part of people’s lives. They felt as if something rightfully theirs was taken away. This, unfortunately, is a common occurrence for many fandoms. Where the creators’ intentions are not devoured whole by the fans but twisted and altered to suit their needs. In most cases, those fans who feel disappointed channel their energies into constructive outlets, discussing the matter rationally, as adults. However, there was always a vocal minority. And Star Wars became a reason for their anger. It became a part of the larger culture of mistreatment and harassment that overshadows many fandoms these days.

 

Alex Ren

Alex Ren

Content Writer at Neosabers

Alex Ren is a lifelong Star Wars fan and lightsaber collector who writes for Neosabers. He loves diving into character stories, saber lore, and hands-on reviews of replica lightsabers. From the power of the Sith to the wisdom of the Jedi, he enjoys reviewing iconic moments and sharing his thoughts with fellow SW fans. Drawing from his own collecting and dueling experience, Alex helps SW fans find the right saber for cosplay, display, or just feeling a little closer to the galaxy far, far away.